For the Passover holiday event "Logs - Stories from the Root to the Treetop" at the Bloomfield Science Museum, Jerusalem I designed and illustrated a comprehensive branding and identity package to create an immersive experience that explores the hidden world of trees. The design aims to take visitors on a journey from the intricate root systems beneath our feet to the vibrant treetops above.
The identity for this event centers on a visual narrative that celebrates the crucial role of trees in our ecosystem. The natural imagery serves as a foundation for all visual elements, reflecting the intricate connection between trees and our enviornment.
I developed signage and displays that enhance the educational aspect of the exhibit. Signage uses natural forms, such as tree bark and branches, guiding visitors through the exhibit with clear and engaging wayfinding. Floor graphics simulate root networks leading visitors through the exhibit, while wall murals illustrate the journey and beauty of trees featuring hand drawn landscapes. Marketing materials, including posters and social media graphics, highlight the event’s themes with vibrant visuals of tree textures and ecosystems, creating excitement and curiousity.
