What do you know about what happens inside your stomach? We invite you to go on an experiential journey inside your digestive system, on a route where you enter through the mouth and travel along the intestine. Along the way we meet bacteria that affect the quality of our lives, learn how the food we eat affects our health similar to the process that food goes through in the digestive system.
The new summer exhibition of the Jerusalem Science Museum covers about 600 square meters and contains dozens of interactive exhibits, videos, graphic panels and more. The "Gut Feeling" exhibition lands in Jerusalem straight from the Science Museum in Paris after being visited by tens of thousands of visitors. The exhibition was designed and set up inspired by the book - a global bestseller "GUT, the Inside Story of Our Body's Most Under-rated Organ" written by Giulia Enders and illustrated by Jill Enders.
The design work was carried out closely with the French office that supplies the exhibition. I worked with the existing colors and design language of the exhibition and designed and produced signage, walls, designs for social media, visuals of the family activities, and objects for sale for the visitors. I designed a new logo for the exhibition in three languages, helped refine the existing illustrations, and illustrated new illustrations as a tribute to Jill Enders illustrations, which work with the existing language.
